How to Set Up Affiliate Marketing Email Campaigns

Affiliate marketing is a proven method available to generate a passive income.

However, the success of an affiliate marketing campaign would rely on the way how an offer is communicated to potential customers.

Among different channels available to communicate the message, emails hold a prominent place. Continue to read, and we will share more details with you on email affiliate marketing.

What is email affiliate marketing?

Email affiliate marketing is all about promoting affiliate products through email.

You will be able to promote the affiliate products via intermediary landing pages or direct links. When it comes to email affiliate marketing, you will not be attempting to convert the visitors to your website directly.

Instead, you will just be directing them to an email funnel, where you can end up converting them.

There are two main approaches available for you to proceed with email affiliate marketing.

The first approach is to add affiliate links into the affiliate content that you promote through emails. Then you can direct the recipients of the emails towards them.

On the other hand, you will also be able to direct the recipients to the website of a merchant, where they can directly make a purchase.

The approach you should select for email affiliate marketing varies depending on the product or service that you offer.

For example, if you are marketing an easy buy, you may think about sending out a quick email along with a direct purchase link. But if you are promoting a high-end purchase, you will have to put more effort into email affiliate marketing.


The effort you invest in it can deliver profitable returns. Hence, you will not end up with any regrets at the end of the day.

How to Set Up Affiliate Marketing Email Campaigns

If you are an affiliate marketer who is into email affiliate marketing, there are three important steps to follow in order to secure success with it. Let’s take a quick look at what those three steps are.

Step 1: Plan your affiliate marketing campaign

First, you will need to plan your affiliate marketing campaign.

Affiliate marketing is quite different from ordinary email communications that you have with the recipients.

This is where you should pay more attention to the buyer journey of the recipients. Then you can see how it relates to the product, service, or brand that you promote.

You will need to get the recipients to convert at the end of the day.

A recipient who receives the email can just go through the description and decide whether to buy the headset or not. However, you should create the need for the recipient to buy it so that you can end up with a conversion.

This is why targeting the potential buyer matters a lot.

Step 2: Craft the best Affiliate Emails

The content you share with your affiliate emails contributes a lot towards the overall success that you can secure at the end of the day.

Therefore, you will need to pay special attention to crafting the emails.

For example, you will need to make sure that the primary message is not centering around the affiliate links. The offer you promote should be related to the content as well.

It should cater to the expectations of the subscribers at the end of the day.

Affiliate links should never be the main focus of the email that you send out, if this happens, you will just be sending out spam emails.

You will need to make sure that around 80% of the email content should be about who you are and what you offer. Then you can use the remaining 20% for affiliate marketing.

Step 3: Configure Autoresponders

As you send out affiliate marketing emails, it is important to configure autoresponders as well.

As an affiliate marketer, you will usually repurpose most of the editorial content that you are promoting via emails

In the meantime, you will need to configure an autoresponder, so that it can respond to the incoming queries efficiently. This will help you engage with your recipients and convert them with ease.

How often should you send out affiliate emails?

It is quite tempting to send out affiliate marketing emails often.

That’s because you may assume that sending out emails frequently can help you to convert more subscribers.

However, you should make sure not to send out emails too frequently. This depends on the nature of subscribers that you have on the mailing lists.

For example, if a subscriber signs up to receive a daily email, you can promote your affiliate URLs through emails on a daily basis. Likewise, you should get to know about the subscriber and send out emails accordingly.

It is better if you can allow the subscribers to determine how often they should be hearing from you. Then you can configure the emails that you send out accordingly.

Things you need to know before sending out affiliate emails

It is important to note that all the email marketing providers out there will allow you to embed affiliate links in the emails that you send out. If you do, you will end up with a ban.

Therefore, you need to carefully check and see whether the email marketing providers allow you to include affiliate URLs and send out emails.

Then you can continue with the affiliate marketing campaigns without keeping any doubts in mind.

You must also go through different email marketing solutions available and pick one that is affiliate-friendly.

This will help you to overcome challenges that you would face with affiliate marketing.

Last but not least, you should not forget to track the affiliate emails that you are sending out. You’ll also need to research affiliate software that matches your requirements.

This is where you should focus more on the number of opens, number of clicks, and the number of subscribers. Using email tracking software can help automate this for you.

Based on feedback, you can optimize your email affiliate marketing campaigns.


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