It’s easy to see why mail merge is a coveted feature for most email outreach tools.
Emailing many people in real-time without losing personalization comes in handy when doing extensive emailing campaigns.
This is possible because a mail merge tool combines the standard text for an email template with each recipient’s data.
Yet Another mail merge (YAMM) is one such tool with a robust mail merge tool. It commands 10 million across users 150,000 organizations, including big names like Uber and Indeed.
But with all these staggering numbers, YAMM is still not perfect.
5 Drawbacks of Yet Another Mail Merge
1. Confusing Email Tracking
YAMM’s email tracking analytics is complicated. Plus, it doesn’t give vital reports useful for an email outreach campaign.
Talk of click rates, average open rate, and link tracking. What’s more disturbing is that it only gives you ten days to access your email tracking records. Thankfully the majority of the other leading email tracking tools don’t have this in place.
2. Technical Hitches
You might encounter cases of prolonged loading times and slow processing. And to bring it back into action, you have to exit and restart your computer. This is not a reliable solution, though, since you risk freezing your PC.
3. Complicated User Interface
A beginner might take too long to get used to the user interface. What’s more disheartening is that they don’t have a mobile-friendly solution.
4. Email Sending Limits
The reason you’d want to invest in an email outreach tool is to be able to send as many emails as you can.
If your chosen tool can’t allow you to bypass Gmail sending limits, it should at least integrate with third-party tools like Sendgrid.
However, YAMM still doesn’t allow you to bypass the Gmail sending limits. You’re limited to 1500 emails per day, which might not be enough for businesses with huge contacts lists.
5. Not so Reliable Customer Service
YAMM’s customer service is not reliable as you’d expect.
Email campaigns are time-sensitive. You need a quick response from the support team whenever you reach out.
Real-time customer support like a live chat would be far better than the 48-72 hours chat over email.
With that said, let’s head on to the best yet another mail merge alternatives.
8 Best Yet Another Mail Merge Alternatives on the Market
1. Right Inbox
First off we have Right Inbox.
It’s the most popular tool for professionals who want to upgrade their Gmail into a productivity powerhouse.
Mail merge feature is due to be released in mid 2022 so watch this space!
Some of Right Inbox’s most popular features are:
- Email Tracking: We track all campaign emails to see who has and hasn’t opened your emails.
- Email Templates: It lets you turn your most effective email into templates that you can optimize to boost conversions.
- Email reminders: If you keep forgetting important emails, email reminders will come in handy. It sends you a nudge to reply to important emails before it’s too late.
- Email Sequence: The email sequence automatically sends follow-ups to prospects that don’t reply to your emails.
- Mail Merge: This feature is still in the science lab but will be launched in early 2022. It will allow you to scale your mass outreach by sending personalized emails to each individual.
Right Inbox Pricing
Right Inbox is extremely affordable and that’s why they’ve got over 250,000 installs in the chrome web store.
For as low as $5.95, you get unlimited access to all Right Inbox features. And there isn’t a catch.
It’s even better if you purchase Right Inbox as a team, you’ll get a $1 discount per user per month.
When compared to YAMM in terms of functionality and scalability, Right Inbox wins the prize. It offers more features for less money.
- G2 4.7/5 (115 reviews).
- 4.7/7 (91 reviews)
Mailshake’s mail merge is one of the most powerful tools on the market and a favorite for top SaaS companies, email marketers, and sales teams.
Here’s a brief overview of MailShake’s mail merge tool:
Adding List Prospects – Adding prospects’ to Mailshake is quick. You can either do it manually by putting emails to the tool one by one. Or you can upload a CSV file that contains all recipients and associated data.
Workflow Automation – A Mail merge tool alone isn’t effective enough to close better rates. MailShake understands this well. That’s why they’ve supplemented it with resonating features to complete the workflow. These features include an email scheduler, automatic follow-ups, and native integrations like Salesforce and Hubspot.
Personalization on Another level – You can streamline your cold outreach efforts while keeping the personalization and authenticity of all emails intact. This is possible, thanks to the field replacement tags that pull personal data like prospects’ names and companies to each email.
Mailshake gives you two pricing packages.
Both plans have the mail merge feature. The difference is the number of recipients you can email per campaign. The “email outreach” plan reaches 5k recipients and 10k for the “sales engagement” plan.
So why Mailshake a strong YAMM alternative?
It additional features like analytics, dialer, multi-channel outreach sequences, and lead catcher. All these features are weaved together, meaning you can do more from a single platform.
- 5/5 (709 reviews on G2)
- 4.8/7 (731 reviews on Capterra)
Gmass is a full-suite email outreach tool.
It can do a couple of things like sending mass marketing emails, scheduling email campaigns, and personalizing them for each recipient.
Email campaigns without restrictions – This is what you want to hear – sending unlimited emails to your thousands of prospects at any time. Unlike yet another mail merge, Gmass integrates with Sendgrid to bypass Gmail send limits. The tools marketing team claims to send 400,000 emails at once with Gmass.
Mobile App – You won’t be at the office all the time. And neither will you carry your laptop wherever you go. The Gmass mobile app comes in handy as you can monitor all your marketing campaigns from the comfort of your mobile device.
Email Lists Creation – Most email outreach tools use Excel spreadsheets and CSV files to upload contacts. Gmass takes this to a new level by enabling you to integrate with Google sheets. This way, you can save all your contacts on Google sheets and upload your contact from there.
The two pricing packages both give you the mail merge add-on. However, the first option doesn’t offer follow-ups and email sequences.
Gmass barely beats YAMM in feature comparison. But it has an edge regarding the ease of set-up, meeting requirements, reporting analytics, and the number of integrations.
- 4.8/5 (6 reviews from Capterra)
Just like YAMM, Mailmeteor has entirely focused on mail merge for Gmail.
It came to the market in 2018 but has recorded an impressive performance. It’s currently one of the top-rated mail merge tools with 3 million downloads.
So if you were looking for something credible, affordable, and a track record of good performance, Mailmeteor would be the perfect fit.
Here’s all you need to know.
Advanced deliverability features: You can optimize your campaigns right from Gmail get the best deliverability.
Email Send Limit: Mailmeteor abides by the Gmail send limit. You can’t go beyond 500 emails for Gmail accounts and 2000 emails for Google Workspace per day.
CRM integrations: It integrates with your favorite CRMs like Hubspot and Salesforce.
MailMeteor comes in two pricing options, as shown.
The first paid plan comes in two payment options. You can either pay $8.99/month or the yearly plan for $49, a 50% discount.
That’s not all. It has a life plan going for $199. You purchase it once and get access to all features for life.
Mailmeter and YAMM are similar in many ways since they’ve both focused on mail merge. Therefore, it’s a worthy YAMM alternative if you’re looking for something similar but with a different touch.
- 4.8/5 (19 reviews from Capterra)
- 4.4/5 (31 G2 reviews)
Woodpecker is an email outreach tool built for B2B companies.
You can use it to personalize, send, and track your outbound campaigns with ease.
While it offers most features like other YAMM alternatives, Woodpecker is extremely robust in analytics.
This is what I mean.
WoodPecker Email Tracking
The tool automatically tracks all your emails and provides insightful metrics that will shape your future campaigns.
Some of the stats are:
- Open rates: The percentage of your emails that your recipients have opened.
- Sent: Number of emails that have successfully been sent.
- Delivered: Number of emails that have been delivered to your recipients.
- Click through rate: The percentage of people that have clicked any link on your emails.
Perhaps, the most impactful feature is the ability to analyze the number of positive responses for each campaign. As a result, you can identify the templates and campaigns that register better conversions.
“You decide what you pay for.”
That’s the message displayed on WoodPecker’s pricing page. You can take it for a free spin for seven days before removing your credit card.
The pricing starts at $39 to contact 50 people daily. That may seem expensive, but you still get all the premium features.
What causes the price fluctuation is the number of people you can contact. For example, reaching 200 people goes for $44 with the same features.
- 4.5/5 (137 reviews from G2)
- 4.5 (407 reviews from Capterra)
Streak is a robust email CRM that attaches to your Gmail inbox. It adds superpowers to your inbox, making your email outreach effective.
The mail merge feature does the same as YAMM. You can still track your emails and schedule mail merges. But again, you can’t bypass Gmail send limits.
As always, every tool tries to target its customers from a different angle to prove that it’s the best in the market.
For Streak, they’ve upgraded Gmail inbox management to stand above the crowd. A few features they’ve added include:
A/B Testing: This allows you to create multiple mail merges to see which one has the highest response rate.
Deep Gmail Integration: You don’t need to jump from one tool to another. Streak has multiple integrations that allow you to draft, send, and view your campaign’s results right from your Gmail inbox.
High deliverability: Streak allows you to send follow-ups and initial messages directly from your Gmail account.
Streak gives you four pricing options, as shown below.
As you can see, the tiered pricing is quite affordable.
The free plan is ideal for an individual freelancer pitching to fill his client base. But if you want to reach many contacts, you can upgrade to the “solo” plan.
It’s cheap and allows you to send emails to 800 recipients. The last two plans are for big companies and marketing agencies. While they’re expensive, they’re worth every penny.
When compared to YAMM in terms of functionality, Streak plays the top dog. It’s better to pay top dollar but get value for your money. After all, that’s what you need.
7. Form Mule
Form Mule is built for users looking for a simple email outreach tool.
That’s why it’s popular among teachers who want to communicate with students and parents at once.
Using the tool is a two-step process.
Step 1: Open Form Mule from Google sheets and pick the tabs with selected class data.
Step 2: Build email templates with your message. Once done, merge and send.
And here are a few cool features you’ll love.
- The email template editor allows you to auto-insert merge tags at the click of a button.
- You can create case numbers on the form submitted for use in keying follow-ups.
- You can set it to use up to ten email templates.
Form Mule Pricing
Unfortunately, Form Mule doesn’t provide specific pricing for their product. You have to reach out to their customer support.
While Form Mule is a simple tool, it’s not meant for a business that wants to go all-in on email outreach. But it’s still better than YAMM if you’re an individual user that doesn’t want a complicated tool.
- 4.5/5 (132 reviews from G2)
- 4.5/5 (104 reviews from Capterra)
Saleshandy’s goal is to turn your emails into a growth engine.
When you look at its email automation capabilities, feature arsenal, and user-base, YAMM can’t stand a chance. The mail merge feature doesn’t disappoint either.
Here are the important things you need to know.
- Multiple Email Platform: Saleshandy doesn’t limit you to Gmail only. You can also use it in outlook, Yahoo, or any other platform.
- Email verification: Bounce rates hurt your credibility. To avoid getting here, Saleshandy cleans your list to identify emails that don’t exist. This improves your email deliverability and keeps you in the safe zone.
- Multi Email Accounts: You can integrate it with more than one Gmail account. This means you can send mail merge campaigns from different emails and follow-ups in real-time.
A tool with such premium features doesn’t come cheap.
Fortunately, SalesHandy is very affordable.
The free plan doesn’t give you the mail merge feature. You must choose either of the three paid packages to get mail merge.
If you’re looking for a plan with more features, the high-end plans will do. But if you specifically need mail merge, then the “Regular” option is more than enough.
The tool is undoubtedly a more powerful tool than YAMM. Plus, its advanced mail-merge report is on another level – definitely a big score for SalesHandy.
Additional Reading: How to Do a Mail Merge in Gmail
So many tools offer mail merge features.
Yet another mail merge is a great tool. But it’s not built to accommodate multiple features with mail merge. Therefore, you might not get experience you’d have wanted.
Fortunately, you have eight alternatives you can try out today.