If you’re an influencer or blogger who is ready to monetize your following, brand pitch emails are your go-to.
They’re likely to be your first real introduction to a brand – it’s your moment to sell yourself and show them what you can do.
When a brand pitch email is done well, it can mark the beginning of a mutually beneficial partnership that boosts the company’s sales while allowing you to make a living from your passion.
But get it wrong, and you may find that brands in your industry are reluctant to partner with you.
With this in mind, we’ve created ten templates for influencers and bloggers to use when pitching to brands for the first time.
1. Brand Pitch for Influencers
Hey [contact name],
As an avid traveler, I’ve been using your hiking gear for a couple of years now, and it is hands down my favorite – it’s helped me out of too many tricky situations to count. In particular, I love your 60L backpack as it has so many more compartments than other backpacks of the same size.
I know my audience of travelers also love your products, as I’m always fielding questions about where I bought them, and how good they are for different kinds of trips.
My blog [link to blog] sees over 100,000 page views per month, with a high 35% engagement rate. I have 500,000 followers on my dedicated travel Instagram page [@Instagram name and link], with an average 30% engagement rate.
I’ve worked with a number of travel brands in the past and boosted sales for them by up to X%. I’ve attached screenshots and results of some of these campaigns, so you can get an idea of what I can bring to your brand. You’ll also see my media kit attached in this email.
As it’s nearing peak backpacking season, I know many of my followers are on the lookout for products like yours, and it would be great to be able to point them in the direction of my favorite brand by sharing some of my favorite items with them.
I’d love to partner with you guys – and I hope you feel the same!
2. Brand Pitch for the Beauty Industry
Hi [brand contact],
I’ve used [brand name] eye shadow palette for years now, after having experimented with various brands and finding that yours has the highest pigmentation and leaves the least mess. As a makeup artist, the quality of your product has allowed me to create some incredible looks throughout my career, so first of all, thank you!
I often show off my makeup skills on my blog [link to blog] and my Instagram page [@name, link to Instagram], where I do everything from glam beauty tutorials to eye-catching costume makeup. You might have seen my recent red carpet look, which went viral, garnering X likes, and X shares, and got coverage in [publication, link], [publication, link], and [publication, link].
My blog has an incredibly high engagement rate of 30%, and gets approximately 100,000 page views per month, while I have 300,000 followers on Instagram.
I only work with tried and tested brands and products I really believe in, which is why I’m approaching you. I’d love to partner with [brand] and share your products with my beauty-obsessed followers.
In the past, I’ve worked with [X brand], [Y brand], and [Z brand]. In my campaign with [X brand], I drove a 30% click through rate and made $3,000 in sales in the first week. I’ve attached more details on the content and results of those campaigns, along with my media kit.
I hope you’re as excited to work together as I am!
3. Brand Pitch for the Travel Industry
I’m a travel influencer with 100,000 followers on Instagram [@name, link], and my blog [name, link] gets 30,000 page views per month. My media kit is attached.
I’ll be in Bangkok from [date] to [date], and I would love to feature your hotel on my blog and social media – I’ve heard amazing things about your [restaurant name] and [spa name], and have previously stayed at your sister hotels in Hanoi and Yangon.
Would you be interested in partnering with me?
4. Brand Pitch for the Fitness Industry
First of all, let me just say I am obsessed with your leggings! They have the perfect amount of stretch, don’t fall down, and I love the pastel colors. Since discovering them, I’ve genuinely not worn another brand. So thank you for that!
I’m a fitness influencer with 300,000 followers on Instagram [@name, link], and my blog [name, link] gets 90,000 page views per month. My audience is 90% female, and I share live workouts, tips for getting fit, and recipes for my favorite healthy food.
I’d love to direct my followers to my favorite leggings brand – would you be interested in partnering with me? I’ve attached my media kit.
Hope to hear from you soon!
5. Cold Brand Pitch
I’m a vegan beauty blogger with 90,000 followers on Instagram [@name, link], and my blog [name, link] gets 20,000 page views per month. My media kit is attached.
I’ve used your products for years, with your overnight moisturiser and lip balm being my two favorites. I also remember that you were promoting vegan and cruelty-free products before anyone else, and I really respect the integrity of your brand, as does my audience.
I’d love to help promote your brand. Would you be interested in partnering with me?
6. Follow-up Brand Pitch
I emailed you last week about a potential brand collaboration with me: [@Instagram handle, link], [blog name, link].
Is this something you’d be interested in? I’ve re-attached my media kit in case you’d like to give it a look over.
7. Tech Brand Pitch
As a lifelong techie, I have been using your gadgets for several years now. Your brand is no-doubt my favorite. It helped me a lot when I was in a pinch.
And I am confident that my audience of tech-lovers would also go crazy over your products. They are always asking me questions about where I get my stuff.
My blog has over (#) page views every month, and my engagement rate is (%). In addition, my instagram has over (#) followers.
I have worked with different tech brands over the years and helped them boost sales by as much as X%. Please see some screenshots I attached for proof.
If you’d like to partner with me, feel free to check out my media kit, which is also attached. It’s nearing the holiday season, so I know my followers are going to be primed for some awesome tech gear soon.
I would love to send my followers to the best brand, so let me know if you’re interested!
8. Course Brand Pitch
As an avid learner of [course skill], I’ve been reading your newsletter for several years now. I especially loved the one where you taught your readers how to [learn skill].
My personal blog has over X readers, and the engagement rate is X%. Furthermore, my Instagram page has X followers with a X% engagement rate.
Now that you have launched a course, I see it is a perfect opportunity. I can direct my followers to your course so that they can learn this new skill from the very best!
Let me know if you’re open to such a partnership.
9. Supplement Brand Pitch
As a health junkie, I’m always finding ways to improve by energy levels! I’ve been using your products for 5 years now and I am in love!
As a fitness blogger, my reach is well over 100,000 visitors per month. And on IG I’ve got 200,000 followers.
You might have guessed it by now, but I was thinking a potential partnership would be awesome! If you’re up for it, let me know. We can set up a quick chat this week.
10. Sports Brand Pitch
Every time I hit the court, I’m rocking at least one (if not two) items from your brand. For instance, I was wearing your awesome headband and knee brace this weekend when I met some buddies to shoot around.
Anyway, if you’re not familiar with me, I have a sports blog with over X visitors daily. And my engagement rate is around X% month after month.
In addition to that, I’ve grown a sizable audience on Instagram as well as over X followers, with even higher engagement at X%.
I can prove any of these numbers if you’d like. I guess what I’m getting at is that a partnership would be something I would love to do!
Thankfully I already love and use your products all the time, so my loyal followers would really benefit from being connected to your brand’s products too!
Shoot me a message if you’re on board :)
Bloggers and influencers need to send a high volume of emails to bag the best collaborations, which can be very time consuming. Imagine how many partnerships you’d close if you could exponentially increase your manpower.
Investing in an email tool like Right Inbox is a great way to do just that. Right Inbox gives you access to email sequences and email templates that makes reaching out to brands easy and efficient.
Interested in using Right Inbox email templates for your brand pitches? Get for FREE here