Gmass for Gmail Review, Competitors, and Alternatives

Gmail is the world’s most popular email client, but when it comes to mail merges and mass emails, users go elsewhere.

Gmass is hoping to change that. This Gmail extension gives users the ability to send mass emails, automate sequences, run mail merge campaigns, pull data from Google Sheets, and validate lists to enhance deliverability.

Gmass Core Features

Gmass’s core features can be divided into six general categories. All of these features can be accessed from directly within Gmail. Let’s take a look at what it can do.

1. Cold Emails, Sequences, Mail Merges

When you send emails with Gmass, you can schedule a follow up email in advance. This way, you don’t have to spend time looking through which of your cold outreach emails received responses, and which still need to be followed up on. Instead, Gmass will automatically send out follow ups based on the timeframes you select.

Additionally, Gmass comes with mail merge capabilities, so you can personalize your mass emails from right within Gmail itself. What’s more, you can send mail merges as replies to emails you’ve already received. This can potentially boost open rates and keep conversations organized. It’s particularly useful when recruiting for an open position and updating all the candidates that applied, for example.

2. Pull Data from Google Sheets

If you’re interested in using a Gmail extension for your mass emails and mail merges, there’s a good chance it’s because you’re deeply immersed in the Google ecosystem. If that’s the case, then Gmass’s ability to pull data like email addresses from Google Sheets will come as a welcome feature.

This allows you to set up your data in easily shareable Google Sheets instead of having to rely on inconvenient static .csv files. It will also monitor for updates and can even detect information in newly added rows.

3. Email Tracking

Gmass allows you to track actions that receivers take on your emails. For example, you can track when an email is viewed, whether links were clicked on, and whether the receiver replied.

4. Validate Emails to Improve Deliverability

Gmass’s built-in email verification tool helps make sure you’re only sending emails to valid addresses. This can help improve your deliverability by making sure you don’t end up in your receivers’ spam folders.

Pricing Breakdown

Gmass has two different pricing tiers: Standard and Premium.

Both versions are almost exactly the same, with one major difference: only the Premium plan allows automated email sequences and follow ups. Considering that these are two of Gmass’s core features, most people will end up going with the Premium plan, which costs $19.95/month or $199/year for individuals. For teams, pricing changes based on the number of users.

The Standard plan comes to $12.95/month or $129/year for individuals. Just like the Premium plan, its pricing for teams changes depending on the number of users.

Pros and Cons of Gmass for Gmail

Gmass is a useful product for teams and individuals that need to send mass emails and mail merge campaigns but don’t need the full functionality of a dedicated email tool like Mailchimp.

However, there are still some disadvantages to the tool. For one, there is no free version, nor is there a free trial. If you’re at all interested in trying it out, you’ll need to sign up for a paid plan.

Secondly, there can sometimes be issues with sending out too many emails and being relegated to spam, which can be harmful to your business.

Right Inbox: Your Gmass Alternative

Right Inbox is a much better alternative to Gmass. It has several additional features for added efficiency and productivity within Gmail:

  1. Email Tracking – Find out who reads and clicks your emails, how many times, and when. Real-time insights on who reads your emails and who’s ignoring you. Right Inbox offer 5 free email tracking credits per/month for you to try out.
  2. Email templates: With Right Inbox, you can save frequently-used emails as templates that you can bring up with a few clicks. This saves you time and makes email much more efficient.
  3. Always send emails at the right time: Right Inbox allows you to quickly schedule emails based on your or your receiver’s time zone. For example, if you’re in EST and want to make sure your colleague in PST gets an email at exactly 3 PM in their time zone, Right Inbox can seamlessly schedule that for you.
  4. Email signature swaps: These days, it’s normal to wear several different hats at work. To help you with that, Right Inbox allows you to swap between email signatures so you can always pick the right one for the current situation.
  5. Private Notes: Notes are like post-its for email only you can see. Add context to your emails.


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