Gmail is the world’s most popular email provider. And rightfully so, it provides a number of useful features right out of the box. However, when it comes to mail merge and mass emails, users need third party software.
For a while, Gmass was one of the only options available. But seeing how Gmass has numerous limitations and downsides, let’s explore some great alternatives for mail merge and mass-scale emailing:
Gmass Core Features
Gmass’s core features can be divided into six general categories. All of these features can be accessed from directly within Gmail. Let’s take a look at what it can do.
1. Cold Emails, Sequences, Mail Merges
When you send emails with Gmass, you can schedule a follow up email in advance. This way, you don’t have to spend time looking through which of your cold outreach emails received responses, and which still need to be followed up on. Instead, Gmass will automatically send out follow ups based on the timeframes you select.
2. Pull Data from Google Sheets
If you’re interested in using a Gmail extension for your mass emails and mail merges, there’s a good chance it’s because you’re deeply immersed in the Google ecosystem. If that’s the case, then Gmass’s ability to pull data like email addresses from Google Sheets will come as a welcome feature.
This allows you to set up your data in easily shareable Google Sheets instead of having to rely on inconvenient static .csv files. It will also monitor for updates and can even detect information in newly added rows.
3. Email Tracking
Gmass allows you to track actions that receivers take on your emails. For example, you can track when an email is viewed, whether links were clicked on, and whether the receiver replied.
4. Validate Emails to Improve Deliverability
Gmass’s built-in email verification tool helps make sure you’re only sending emails to valid addresses. This can help improve your deliverability by making sure you don’t end up in your receivers’ spam folders.
Gmass has two different pricing tiers: Standard and Premium.
Both versions are almost exactly the same, with one major difference: only the Premium plan allows automated email sequences and follow ups. Considering that these are two of Gmass’s core features, most people will end up going with the Premium plan, which costs $19.95/month or $199/year for individuals. For teams, pricing changes based on the number of users.
The Standard plan comes to $12.95/month or $129/year for individuals. Just like the Premium plan, its pricing for teams changes depending on the number of users.
8 Gmass Alternatives for 2023
1. Right Inbox:
Right Inbox is a much better alternative to Gmass. It has several additional features for added efficiency and productivity within Gmail:
- Email Tracking – Find out who reads and clicks your emails, how many times, and when. Real-time insights on who reads your emails and who’s ignoring you. Right Inbox offer 5 free email tracking credits per/month for you to try out.
- Email Templates: With Right Inbox, you can save frequently-used emails as templates that you can bring up with a few clicks. This saves you time and makes email much more efficient.
- Always send emails at the right time: Right Inbox allows you to quickly schedule emails based on your or your receiver’s time zone. For example, if you’re in EST and want to make sure your colleague in PST gets an email at exactly 3 PM in their time zone, Right Inbox can seamlessly schedule that for you.
- Email signature swaps: These days, it’s normal to wear several different hats at work. To help you with that, Right Inbox allows you to swap between email signatures so you can always pick the right one for the current situation.
- Private Notes: Notes are like post-its for email only you can see. Add context to your emails.
While Gmass has focused 90% of its attention on giving you the best mail merge experience, Saleshandy is the do-it-all type of tool.
Therefore, it’s the best option for users looking for a complete email outreach tool in one platform.
In a nutshell, Saleshandy turns your whole outreach campaign into a single workflow. You can search for prospects, nurture them, and convert them into customers without using a second tool.
Some of its top-tire features include automated follow-ups that work on autopilot. You’ll also love the A/B testing features and email reports that give you insights on open rate, CTR, engagement tracking, and bounce rates.
To stand above the ground, Saleshandy offers two unique features. The multi-stage sequencing feature gives you more power to increase conversion rates up to 2 times. The second is the email writing assistance that helps you come up with crispy email copy.
Saleshandy pricing option is divided into two. The first option for cold emailing goes for $29/month. The other option is email tracking, which comes with three plans. The first plan is free and the other two go for $12 and $27/month simultaneously.
Mailshake and Right Inbox are sister companies. However, Mailshakes is focused more on cold outreach, hence the best Gmass alternative if you’re looking for a robust cold email tool.
Gmass and Mailshake have a lot in common because they offer bulk email campaigns. The only difference is that Mailshake creates more personalized emails than Gmass.
In addition, you can view your best-performing leads and reach out to leads at the right time when they’re most likely to see your email.
Mailshake gives you a cold calling feature that lets you talk directly to prospects if you feel like the cold emails aren’t converting as you had expected.
On the downside, the tool doesn’t fit an everyday user. It mainly targets salespeople who have a lot of prospects to contact and need robust tools that can meet their demands.
Mailshake doesn’t have a tiered pricing plan. It only has two options for email outreach at $59/month and sales engagement at $99/month.
Lemlist is one of the fast-growing email outreach companies in the market today.
They’re neck and neck with Gmass in so many ways. For example, it’s not the best option for conducting a mass email campaign. It’s because it only allows you to send 200 emails every day.
Another downside is that Lemlist works as a separate interface to Gmail. This means that you’ll need to use different tabs when using Lemlist. Plus, it takes more time to learn how to use it.
On the other hand, Lemlist crashes Gmass when it comes to personalization. With the feature, you can create personalized and robust content like videos and pictures.
You’ll also love the WYSIWYG (visual drag-and-drop) email editor and the numerous email templates. In short, you have all you need to create beautiful emails that appeal to your prospects.
When it comes to pricing, Lemlist comes with a hefty price. The three pricing options are called email warm-up, email outreach, and sales engagement. They cost $29, $59, and $99/month respectively.
Like Saleshandy, Reply.io is also a full-suite sales engagement tool. The tool is so huge that it’s divided into three products.
The most famous product is the sales outreach, popular with sales reps. The second product is a lead generation and the last for developers.
Each product is designed to help users meet their goals without adding a third-party tool. And that’s the seller point that gives it an edge over Gmass.
For example, you can use the lead generation product to find your prospect’s emails. Once armed with the contacts, the sales engagement product will assist you in creating email sequences and, lastly, you can book meetings with the leads you’ve converted.
If you are a developer, you can use the email warm-up API to create an automated email warm-up to boost your deliverability.
As you might expect, a tool with such capabilities and many features doesn’t go cheap. Reply.io cheapest plan costs $70/user/month. The top tier plans go for $90/user/month and $120/user/month. If you don’t have a huge budget, the pricing can be deal-breakerer.
6. Minute Mailer
Minute Mailer is designed to help with social media and email campaigns, particularly with regards to scheduling. The tool is fairly intuitive to use and helps you create email templates, along with being able to send campaigns out at mass scale.
It’s also fairly easy to import contacts and attach media such as images in your emails.
The mail merge feature competes well with Gmass, allowing users to enjoy an alternative that only costs $10 per month — a decent savings compared to Gmass.
7. Polymail Sequences
Polymail is yet another popular alternative to using Gmass for mail merge. The application allows you to engage in team management, outreach, and email tracking as well.
Internal teams, sales teams, and more can enjoy the easy-to-use interface while saving time with shortcut keys and a straightforward onboarding process.
Polymail comes either free or paid at just $10 a month, a steal compared to Gmass.
GradeMyEmail rounds out our list of popular alternatives to Gmass. This tool uses Nectore’s algorithms that can create email metrics that help you improve your delivery rates.
Metrics include things like authentication, blocklist, and even relevancy to compare your campaigns. One downside is that the tool does not allow for email automation.
You can start using GradeMyEmail for just $12.55 per month.
You may have heard of Yesware before, it was one of the earlier apps that allowed you to enjoy enhanced features within Gmail over the years.
Its relatively small feature list has grown to be quite expansive. Yesware allows you to track opens, outreach activities, and several other email engagement metrics. For those looking for an alternative to GMass, it’s one of our recommendations.
Yesware’s pricing ranges from free all the way to $65 per person per month. That’s quite a range, so you’ll need to consider who will be using it on your team.
Overloop is a relatively new company when it comes to Gmail apps. It’s excellent for LinkedIn integration. It also provides additional features like phone calls and other sales engagement functionality.
When reaching out to several prospects, you can use Overloop to help you scale your activities across channels — getting more done in less time.
The pricing tiers for Overloop range from $49 to $149 per user per month. The enterprise plan offers unlimited campaigns, so you won’t be capped in terms of creativity.
Final Word: The Pros and Cons of Gmass for Gmail
Gmass is a useful product for teams and individuals that need to send mass emails and mail merge campaigns but don’t need the full functionality of a dedicated email tool like Mailchimp.
However, there are still some disadvantages to the tool. For one, there is no free version, nor is there a free trial. If you’re at all interested in trying it out, you’ll need to sign up for a paid plan.
Secondly, there can sometimes be issues with sending out too many emails and being relegated to spam, which can be harmful to your business.
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David Campbell is the editor of the Right Inbox blog. He is passionate about email productivity and getting more done in less time.