Starting out an email with the right greeting is crucial. It gives recipients their first impression of you, and it sets the tone for the rest of the message. It can mean the difference between your recipient closing the email right away (and condemning it to the trash folder), or reading on.
In short, you need that first impression to be a positive one.
But that’s not to say that the same greeting works in all circumstances. You need to tailor your greeting to suit the type of email you’re sending and the recipient(s) you’re sending it to. And while that might feel like an impossible task with all of the different possibilities out there, it’s not as hard as it might seem. Here’s how to start an email, plus 50 key greetings you can try for various situations.
Starting an email
There are no hard-and-fast rules about how to start an email. In the past, there were strict rules about using “Dear” followed by a surname in any formal letter or email. Under no circumstances would you reach out to a perfect stranger and say “Hey!”
Nowadays, the lines are more blurred. It all boils down to how well you know the recipient, the context of the message, and what you’re expecting to achieve as a result of your email.
From a punctuation point of view, there are still some rules that are worth following. Start by putting a comma after the email greeting, and then capitalize the first letter of the opening sentence. For example:
“Dear Mrs. Smith,
I’m writing to you in response to …”
Cold email greetings
When you’re reaching out to a contact with whom you have no prior connection, it’s important to get the tone right. If you’re overly familiar, you’ll turn them off right away and probably end up in the junk folder. So, in those cases, whether or not you know their name, it’s always best to stay formal.
If you don’t know their name:
It’s tricky if you’re reaching out over email but don’t have a specific name. Do your best to find a contact name, even if it’s not the exact person you’re trying to get ahold of. However, if you really can’t find it, then the following are still broadly acceptable greetings:
1. “Dear sir/madam”
2. “To whom it may concern”
3. “To…” e.g. “To the Financial Director”
If you do know their name:
4. “Dear Mr./Mrs./Ms. [surname]”
5. Dear [first name]
Cold emails are always best if you’ve done some research beforehand. That way, you can add some personalized context immediately after your greeting. For example:
“Dear Mr. Smith,
I really enjoyed your last article about …”
Any form of personalization softens your cold email greeting, and makes it much more likely that the recipient will read on.
Informal email greetings are those we use every day: with our bosses, our families, and our friends and acquaintances. That said, relaxed email greetings are increasingly being used in traditionally formal contexts like the cold outreach emails we’ve just discussed. How and when you use them entirely depends on your brand style and voice:
6. “Dear [first name]”
10. “I hope this email finds you well”
11. “I hope you enjoyed your weekend”
12. “I hope you’re doing well”
13. “Hope you’re having a great week”
14. “How are you doing?”
15. “How’s it going?”
16. “I’d love to get your advice on …”
17. “Long time no see”
18. “It’s been a while”
Follow-up emails are easy to start, because you’ve got the perfect prompt to kick you off. They also allow you to get to the point quickly:
19. “As we discussed on our phone call …”
20. “As promised, here’s …”
21.“I’m checking in on …”
22. “Following up on our meeting …”
23. “Can you please provide me an update on …”
24. “Here’s more information on …”
25. “It was great to meet you at [event]”
Replying to an email is similar to writing a follow-up email. It allows you to ping back a response with a straightforward greeting:
26. “Thanks for the quick response”
27. “Thanks for getting back to me”
28. “Thanks for the update”
29. “Great to hear from you”
Time of day
Using the time of day as a message opener is always a winner – it’s friendly, yet relatively formal:
30. “Good morning” (Before midday)
31. “Good afternoon” (Midday until 6 p.m.)
32. “Good evening” (6 p.m. onwards)
33. “G’day” (used in Australia)
A response to a trigger
When something has triggered you to write an email, you can often get away with not using a salutation like “Dear” or even “Hi.” It’s perfectly acceptable to make the thing you’re writing about form the greeting itself. For example, if your contact has just won a prize, it would be odd to write:
Congratulations on winning the top prize at …”
Instead, this would seem more natural:
“Congratulations on winning the top prize, Sarah! I knew you could do it!”
So, if you’re about to start about an email, think about the context in which you’re writing it, and consider using that contextual trigger as your opener:
34. “Congratulations on …”
35. “I hope you enjoyed your [vacation/event]”
36. “I love your recent [article/social post/photo/video]”
37. “I was just thinking about you”
38. “This reminded me of you”
39. “[Mutual friend/contact] reminded me to get in touch with you”
Writing to several people
You have a few choices when writing to more than one recipient at a time. Try starting your message with “Hi everyone,” or:
40. “Hi [first name 1], [first name 2], and [first name 3],”
When someone sees their name in a list, they’re more likely to open the email and read it.
These greetings should be reserved for people you know well and with whom you share a more colloquial lingo. Often these greetings are the domain of younger generations, but not necessarily:
44. “ ‘Sup ”
Reaching out with humor can be a useful way of breaking the ice. This style is often used in promotional sales emails to increase open and read rates.
But you should be sure of your audience, or it could make things awkward. Best to use a lightness of tone, rather than a full-blown joke:
45. “Happy Hump Day”
46. “Only x days til Friday”
47. “Happy Fri-YAY!”
48. “Hope you’re surviving”
49. “Had your coffee?”
50. “Me again …”
It might also be worth getting creative with your greetings, using emojis ✋ or gifs to add something extra.
When you’re kicking off an email, you need to be conscious of who you’re writing to and the context of the message. Both will determine how you craft those all-important opening words.
A well-written salutation will determine how well the rest of your message will be received, regardless of whether you’re contacting a potential client or your best friend. Hopefully this list will help you pick the right words to fit the right circumstances, so feel free to use these ideas in your day-to-day correspondence.
Do you use any other email greetings that work well for you? Feel free to share in the comments below: