Whether you’re conducting a mass email marketing campaign, or you’re using your email account for everyday communications, your signature matters. The way you sign off your email will have an impact on how your recipients will remember you.
Here are 8 of the best email signature examples that you can use in your email communications.
1. Include a headshot
Your email signature will usually include your basic contact information, but a warm photo of yourself will bring your signature to life and add a personal touch to your email. Top tip: Make sure you smile!
2. Include a visual
By the same token, an animated gif is a good way to bring your signature to life. This chocolate gif is enough to send anyone straight to the website to place an order.
3. Link to a YouTube video
Video content is said to be one of the most successful channels for nurturing leads.
If you have a big presence on YouTube, then showcase your videos in your signature – you could even earn some new subscribers.
4. Showcase a product
If you’re an ecommerce business, use your signature to convert your recipients into customers. Showcase your latest product by providing a visual, a description, and a link to the product page.
5. Showcase your portfolio
If you’re a visual business such as a photographer or graphic designer, your signature can showcase your most recent or most popular work. Even better, ensure each image links through to a relevant page on your website.
6. Link to your social profiles
It’s standard practice to grow your social following by linking to your profiles in your email signature. Make sure you use attractive icons that link directly through to your profile.
7. Ask for a review
Recieving a good review is one of the top authority signals to Google (as well as potential customers). Why not use your signature to ask for a review? Just make sure you make it easy for your customers to leave one by linking through to the relevant review site.
8. Keep it simple
While it’s tempting to use your email signature to provide your recipients with as much detail as possible, there’s a lot to be said for keeping it simple.
If you provide too many calls-to-action and links, you risk confusing your recipients. They’re far more likely to convert if they see just a simple link and a couple of social icons:
Your email signature is a prime opportunity to convert your recipients into social followers, customers, and loyal fans. The key is to find the right combination of visuals, information, and calls-to-action to provide your recipients with options without overwhelming them.