60+ Gmail Statistics to Know in 2024

Back on April 1st, 2004, Gmail first went live. Due to the launch’s odd timing and the fact that it offered considerably more storage than its rivals, the tech world thought it was an elaborate April Fool’s joke. The fact that it’s still going as strong as ever shows how much Google has invested in […]

60+ Gmail Statistics to Know in 2024

Back on April 1st, 2004, Gmail first went live. Due to the launch’s odd timing and the fact that it offered considerably more storage than its rivals, the tech world thought it was an elaborate April Fool’s joke.

The fact that it’s still going as strong as ever shows how much Google has invested in the platform since then. This isn’t surprising when the average worker receives around 121 emails a day. Your email service provider needs to be fast, reliable, and help you stay productive.

Let’s take a look at some of the most pertinent Gmail statistics that you need to know.

Gmail Usage Statistics

1. Gmail is still the most popular email service provider in the world, with over 1.8 billion users.

(Source: Software Findr)

2. At the end of 2020 – and into 2021 – Gmail owned 43% of the market share for email service providers.

(Source: Email Client Market Share)

3. Gmail is incredibly popular with the younger generations, with 61% of Americans ages 18-29 and 54% of Americans aged 30-44 using the platform.

(Source: Statista)

4. Gmail is becoming a popular choice for accessing your emails on the go. It’s estimated that around 75% of Gmail users actively access their emails from a mobile device.

(Source: Techcrunch)

5. The median age of Gmail users is 31.

(Source: Mashable)

Gmail and Spam Statistics

6. Gmail’s machine learning blocks around 10 million spam emails each and every day.

(Source: CSO)

7. Only around 0.1% of all emails that end up in your Gmail inbox are actually spam. An impressive number when you consider how many Gmail blocks.

(Source: Google)

8. Only around 0.05% of the messages that go into your Gmail spam folder are incorrectly marked as spam.

(Source: Google)

Gmail Account Statistics

9. The average Gmail account contains more than 17,000 messages.

(Source: ZDNet)

10. The average Gmail account is worth over three and half thousand dollars.

(Source: Backupify)

11. Nearly 70% of the emails that land in your Gmail inbox have been flagged by Google as being promotional. That’s a lot of marketing collateral to go through.

(Source: Marketing Charts)

12. The average number of Gmail accounts owned per person is around 1.7. Usually, this is down to people having one personal account and one business account.

(Source: Radicati)

13. In 2022 it’s estimated that the average number of emails per user will grow to 1.9.

(Source: Radicati)

14. More than 20 billion emails have been migrated from other platforms to Gmail. That’s a staggering 28 million per day.

(Source: Shuttlecloud)

15. Gmail is popular with businesses as well, with around 60% of all mid-sized businesses in the US using Gmail as their email service provider.

(Source: Customer Stories)

16. Gmail is the email provider of choice for startups in the US. More than 90% of startups are using Gmail.

(Source: Customer Stories)

Additional Reading: Gmail/ Google Workspace Update History

Gmail Tag Statistics

A study around how emails are tagged in Gmail by Marketing Charts highlighted some interesting statistics:

17. Emails in Gmail tagged as Promotions land in users’ inboxes around 84.5% of the time.

18. Emails in Gmail tagged as Social land in users’ inboxes around 87.2% of the time.

19. Emails in Gmail tagged as Updates land in users’ inboxes around 86.8% of the time.

The same study also shed light on the read rates of these three inboxes:

20. Emails in Gmail tagged as Promotions had a read rate of 19.2%.

21. Emails in Gmail tagged as Social had a read rate of 22.4%.

22. Emails in Gmail tagged as Updates had a read rate of 28%.

(Source: Marketing Charts)

Other Gmail Statistics

23. The longest ever outage for Gmail was back in 2009 and lasted for around two and half hours. It reported that during this time, approximately 100 million accounts were affected.

(Source: Venturebeat)

24. Google has consistently ensured that they offer more free storage than their competitors, which is one of the reasons they have retained such a large part of the market share. When it launched in 2004, users got 1 GB of free storage. One year later, to celebrate their birthday, Google doubled it to 2 GB.

(Source: Google)

25. As of 2021, Google is still offering incredibly generous free storage. It currently stands at 15 GB of free storage – although this is now across Gmail, Google Drive, and Google Photos.

(Source: Google)

26. In 2014, Gmail suffered its most significant data breach. Over 5 million logins were leaked in September of that year and posted onto a Russian bitcoin forum.

(Source: DirectIQ)

27. That leak also identified issues with passwords, with only 1% using a combination of numbers, symbols, and letters. This prompted Gmail to increase the security and strength of the passwords that its users choose.

(Source: Cool Infographics/Google)

This leak also highlighted other issues with passwords:

28. Of the passwords leaked, less than 8% contained more than ten characters.

29. Of the passwords leaked, less than 40% had lowercase letters only.

30. Of the passwords leaked, 42.5% combined numbers and lowercase letters – many of these were incredibly easy to guess.

(Source: Cool Infographics/Google)

31. 72 different languages are supported in Gmail.

(Source: Wikipedia)

32. Gmail has a 24-hour lockdown feature to protect users when it thinks that an account has been compromised.

(Source: Wikipedia)

33. Email opens in Gmail account for 27% of all email opens.

(Source: Litmus)

Email Usage and Marketing Statistics

34. Worldwide, the number of emails sent and received each day is expected to reach 319.6 billion in 2021.

(Source: Statista)

35. The average click-through rate of emails is around 3.1%.

(Source: Marketing Charts)

36. It’s estimated that around 69% of emails flagged as spam are due to the email’s subject line.

(Source: Convince and Convert)

37. If you include a question in an email that you send, you’re 50% more likely to receive a response from the recipient.

(Source: Boomerang)

38. As of 2023, there were around 4.37 billion daily email users.

(Source: Statista)

39. The most popular mobile client for checking emails is Apple iPhone at 29%.

(Source: Campaign Monitor)

40. For every dollar you spend on email marketing, you are likely to get a return of 42%.

(Source: DMA)

41. One out of every five people has a Gmail account.

(Source: Statista)

42. 92% of startups use Gmail in the U.S.

(Source: Techjury)

43. You can send up to 500 emails per day.

(Source: Google)

44. The creator of Gmail also worked on AdSense (now Google Ads).

(Source: Google)

45. 156,500 people now work for Google’s parent company, Alphabet.

(Source: Google)

46. Gmail was initially supposed to serve fans of Jim Davis’s cartoon called Garfield.

(Source: Ranker)

47. You can achieve additional storage space in Gmail by paying.

(Source: Wired)

48. Google factors the text, sender, and previous interactions to determine tabbing based on machine learning.

(Source: Google Cloud)

49. 4% of emails land in the “promotions” tab.

(Source: Google Cloud)

50. 22.1% of Gmail emails land in the “primary” tab.

(Source: Google Cloud)

51. 22% of emails in Gmail end up in the “social” tab.

(Source: Google Cloud)

52. Google processes somewhere in the neighborhood of 135,000 queries per second in Gmail.

(Source: Medium)

53. 18.2% of people use desktop to access Gmail.

(Source: FinancesOnline)

54. 41.9% of people use the mobile Gmail app.

(Source: FinancesOnline)

55. 39.9% of users use the webmail service.

(Source: FinancesOnline)

56. You can see your email usage per day, year, and minute.

(Source: Drag)

57. There are 3.42 billion Gmail accounts.

(Source: Drag)

58. With 20 phone numbers, you could actually have as many as 100 Gmail accounts.

(Source: Tab-TV)

59. Outlook only has 2.4% webmail opens, which is very low in comparison.

(Source: litmus)

60. Google makes around $145 billion per year from advertisements.

(Source: Statista)

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David Campbell

David Campbell is the editor of the Right Inbox blog. He is passionate about email productivity and getting more done in less time.


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