Getting people to open your cold emails is tough.

With open rates between 15% and 28% – depending on your industry – you need to make sure the emails you send have the best chance of being opened.

And to do that, you need templates that are going to work. Here are 7 examples to help you get started.

Cold Email Templates Using AIDA

AIDA is a copywriting technique that can be applied to your cold email outreach and templates.

A = Attention – grab the recipients’ attention and make them want to click through.

I = Interest – once you have their attention, you only have a few seconds to garner their interest.

D = Desire – you need to make your recipient want your product, service, or offer.

A = Action – this is where you need a strong call to action to make the prospect take the desired action.

1.   AIDA Example 1

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2.   AIDA Example 2

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Why These Templates Work

AIDA is a proven copywriting technique and slots quickly into cold email templates. Look at the second example above, and you can see it in action.

  • The subject line pulls you in and uses personalization as well as a question.
  • The opening paragraph identifies a pain point for your recipient – who wants their sales reps to waste time?
  • The third paragraph demonstrates that peers believe this to work well and shows how your lower-performing reps can reach the level of their higher-performing colleagues.
  • The final paragraph shows a clear call to action – there is no doubt in the recipients’ mind as to what action it is that you would like them to take.

Cold Email Templates Using FOMO

FOMO (fear of missing out) is an incredibly powerful sales technique that has been around in advertising for many years. At its simplest, it persuades you to make snap decisions based on an offer that won’t be around for a very long time.

3.   FOMO Example 1

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4.   FOMO Example 2

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Why These Templates Work

FOMO doesn’t have to be sophisticated, and the two examples above show this.

In example 1, you can see how the template mentions what a great response they have had with people wanting to sign up – they have had so many responses in such a short time that they are going to have to “close the doors.”

Example 1 finishes with “The clock’s ticking. Get in while you still can.” This isn’t particularly sophisticated at all, but you can feel the clock ticking down – you’ll need to act now if you’re going to get the benefits from this hugely popular course.

Example 2 shows the classic FOMO cold sales email technique:

  • It’s limited to 100 free trials
  • It’s only available until a certain date
  • Executives from 3 rival companies are already on board

The FOMO technique is used quickly three times in a very short email – and that’s an email that’s likely to very effective.

Cold Email Template Using “What’s In It For Them?”

The “What’s in it for them” technique focuses on what benefits the recipient will gain from the offer. Take a look:

5.   Example of “What’s In It For Them?”

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Why These Templates Work

Too many emails are about the business or sender and less about the recipient.

Look at this great example of what not to do:

Everything contained in the email is about the company sending the email and how great it is.

If you look at the first example above, you’ll notice a marked difference.

  • It’s succinct
  • It identifies the pain point
  • It then explicitly uses the “What’s in it for them” technique – it talks about the results that you may be able to get.

“What’s in it for them” is missed by so many senders of cold emails. Iff you don’t let the recipient know, then that email is going into the trash pretty quickly.

Cold Email Templates Using Cialdini’s Principles of Persuasion

Back in 1984, Rober Cialdini wrote an influential book that looked at the psychology of persuasion in which he identified 6 main principles.

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Consensus

6.   Example 1 of Principles of Persuasion

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7.   Example 2 of Principles of Persuasion

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Why These Templates Work

These types of emails work because they’re not sales pitches – they tap into very human emotions. Each and every one of Cialdini’s Principles of Persuasion are based on and around human behavior.

They’re aligned with the prospect normal habits and what they actually need, which makes them feel more personal and enticing to the recipient. Save time while bringing consistency to your email communication with Right Inbox’s email templates for Gmail feature.

These templates should give you some ideas for your own cold emails, but the key to successful cold email campaigns is testing.  Start with cold emails that others have seen good results with and then conduct your own tests from there, always tweaking and testing until you see what works and what doesn’t.

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