Salespeople have a range of important tasks on their plate in a given day. They need to research potential prospects, create outreach messages, schedule meetings, sell effectively in the presentation, and follow up like crazy. All of this must be tracked in their CRM as well. And AI writing tools for salespeople can work.
It’s no wonder that sales managers look for ways to empower their teams with the use of cutting edge tools. After all, sales are the lifeblood of any company. The more you can help salespeople do their jobs effectively and efficiently, the more revenue that will flow to the bottom line.
That’s why AI writing tools for salespeople can be such a powerful addition to your company’s arsenal. It will allow your team to spend less time on mundane tasks and more time on strategizing and actually selling.
So in this article, we will discuss more about what AI writing tools are, their benefits, and the best tools on the market. That way you can make the best choice for your specific market, team structure, and goals.
What Are AI Writing Tools?
AI writing tools for sales are different from writing tools for SEO, content, marketing, or copywriting purposes. Whereas tools for traditional “writing” focus on automating paragraphs of informational content, sales AI writing software focuses on moving conversations with prospects forward towards a sale.
These tools do this by adding context to the conversation and using algorithms to find important information quickly. The types of sales activities that AI writing tools help with are: email outreach, personalized outreach on social media, messaging, and automated responses, among others.
The Importance of AI Writing Tools
There has been a 155% increase in the usage of AI in sales over the last two years. Clearly, there are a lot of reasons that sales teams should consider purchasing AI writing tools. They can help your operations in a number of ways.
First of all, they save you a lot of time. Tasks that would otherwise be manual — such as researching prospects and crafting a message — now take just seconds. Secondly, these tools offer insights and information on your market, customer, and chat history that you wouldn’t have at your fingertips otherwise.
What to Look for in AI Writing Tools
Not all tools are created equally. That means you need to look for key features or elements in your AI tool of choice. For a start, most great AI writing tools will have one or more of the following features:
- Customized Messages – Need to send a unique message to a prospect that really grabs their attention? AI tools can find information to make your conversations more meaningful to increase engagement.
- Smart Insights – In an ideal world, salespeople would have all the time in the day to research prospects. In the real world, you need quick information about prospect demographics to know who you’re talking to.
- Automation Settings – If you have to select a message for every response in a chain of conversation, it defeats the point of using AI. So great AI sales writing tools tend to provide an aspect of automation to eliminate repetitiveness.
By keeping the above aspects in mind, you should be able to select a tool that provides top-tier AI technology for writing and optimizes your sales team performance.
The 10 Best AI Writing Tools for Sales
Now you know what AI writing tools are. And you understand why they are so important to sales team performance and sales process. But of course, each tool is unique with its own features, pros, and cons. So let’s take a look at the 10 best ones in the industry right now — that way you can feel confident in your AI writing tool decision:
Crafting cold outreach messages is essential to connect with key prospects. But knowing what to say is a real challenge. This is where Warmer.ai is the best AI writing tool. It can personalize your outreach with smart algorithms that draw on available information.
Warmer.ai will look at the prospect’s name, awards, company, and other information to create a compelling subject line and message. This can boost your open rate, and ultimately the meetings you schedule with cold outreach. The pricing begins at $97 per month, depending on how many credits you need.
Copy.ai is an AI writing tool that works by first having you type a few words on your own. Then, it takes this prompt and runs with it — producing various kinds of written copy including, of course, sales copy.
You start by entering a category of copy, then your company and what it does. From here, the AI goes to work cranking out written copy you can use in your live or automated sales communications. They begin with a free trial, but standard pricing is $35 per month for unlimited runs.
Jarvis uses machine learning to create copy based on feedback from expert copywriters and marketers. To direct the way the writing is done, you can feed Jarvis various parameters. This includes features like character limits, information about your product or business, and even the tone desired.
Then, Jarvis will spit out multiple options for you to review and ultimately choose the right one. The pricing for Jarvis is dependent on the number of words generated, regardless of whether or not you use it. The starter plan is $29 per month for 10,000 words, and the Boss Mode plan offers unlimited words for $119 per month.
Grammarly is most well known for its use by content writers, bloggers, and copywriters. It provides spell checking and grammar feedback for more professional writing. However, it also uses an AI-based assistant to help you write your sales content.
You can use it on a range of your other communication platforms with clients such as Facebook, LinkedIn, and email. That way, your messages are better written, more grammatically correct, and therefore more persuasive. Grammarly starts out free, but the business plan is $29.95 per month.
Conversica, as its name suggests, provides conversational solutions to sales teams using artificial intelligence. Salespeople need to grow their funnel across various channels these days, including email, sms, and online chats.
However, knowing just what to say and write is a challenge. For that reason, Conversica uses AI to automate these messages. It can qualify leads, respond to their inquiries, and allow them to feel like they’re talking with a live salesperson. This increases your productivity as you don’t need to think of what to say.
Pricing for Conversica is customized based on your sessions, contacts, and credits used.
Sapling uses AI to act as a virtual writing assistant across your sales platforms and CRM. It helps not only your sales reps, but also sales support members create personalised message responses.
Managers can use the features in the tool to see which conversations are working and which ones need to be improved. Companies like Lionbridge and TaskUs are notable clients of the platform.
The autocomplete function also means you don’t need to guess so much when creating a draft. There is a free plan which is free, along with a $25 / month pro plan and custom rates for enterprise plans.
Drift is another AI writing tool that helps sales teams speed up their qualification process. It uses prefilled messages to get visitors engaged from the very moment they hit your site. This is in opposition to needing to wait to get email responses.
One of the key features is the sales assistant tool. It uses chatbots that help the customer get insights to their questions or problems. They can even schedule demos from this feature. Drift has pricing from $40 a month all the way up to $1,500 a month.
Exceed.ai uses AI to do much of the lead qualification for your team. It can even walk the prospect through different chat progressions to schedule meetings. Instead of spending all your time crafting SMS or email messages, Exceed can do it for you.
Additional features include AI analysis, integration with other platforms, and result reporting. The pricing starts at $2,000 per month serving 10,000 leads.
One of the AI writing tools that really makes use of data is Zoovu. It helps sales teams make their conversations personable and friendly at the same time. The user interface is easy to get used to, and the processes are convenient and fast.
A virtual assistant in the form of a bot guides your consumers and writes your messages for you. This helps keep them engaged throughout the sale process. Zoovu does not have a one-size-fits-all pricing model. Instead, they offer pricing based on various team factors.
Wobot is a unique AI writing tool. It integrates with Salesforce and Slack to look at historical data about customers. Then, it uses this information to weave it automatically into conversations with prospects. This way, the salesperson can focus on the bigger picture of closing the deal while being provided with real time information.
Analytics reporting is one of the primary features, so teams can see where their writing is succeeding and which elements are not converting. Wobot is priced at $5 or $10 per month, depending on how many credits the organization needs.
Frequently Asked Questions for AI Writing Tools
Now that you’ve seen the 10 best AI writing tools for salespeople, you might still have some questions. We find that people often want to know the following about AI tools for sales teams:
1. Do AI Writing Tools Replace Salespeople?
Some salespeople are concerned that their jobs are in jeopardy due to AI tools. And managers certainly don’t want them feeling that way if they invest in such software. The reality is that AI writing tools are excellent at certain things.
They can help you personalize your outreach and other written sales messages. They do this quickly and scalably, saving your sales team time. However, they are not a replacement for salespeople.
There are certain human decisions and selling components that only well trained salespeople can accomplish. For that reason, AI writing tools are not a replacement for salespeople — but simply an enhancement.
2. What Is The Difference Between AI Writing Tools and Chatbots?
There is a misconception that chatbots and AI writing tools are the same thing. This is not the case. However, chatbots and some AI sales tools do have overlap in terms of their functionality. But AI sales tools are more powerful because they focus on helping sales reps with moving the customer through the funnel in a specialized context.
3. What is the Best AI Writing Tool?
Warmer.ai is the most “pure” AI writing tool for salespeople. It focuses on including contextual information and making the outreach process easy. However, different tools perform different functions. For that reason, it is best to review the list above and consider the features and pricing before making your decision.
When it comes to growing your company, sales are the first item on the list. And yet there are so many other things on your plate as a salesperson or executive. The last thing you want to do is to fill up your calendar with menial activities.
Instead, you should be focusing on higher level strategies and actions to earn new business and improve your product offerings. For that reason, AI writing tools can be a tremendous investment. They directly contribute to additional revenue by helping the sales reps streamline their communications with prospects.
Not only does it save time, it also helps target specific information that is relevant, so that your conversations are more impactful. The end result is growth in a scalable way, thanks to new and exciting automations that AI provides.
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David Campbell is the editor of the Right Inbox blog. He is passionate about email productivity and getting more done in less time.