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What Are Gmail Filters?

Gmail Filters are a set of rules that allow you to automatically redirect emails as they enter your Gmail inbox.

With so many emails landing in your inbox every single day, you can see how this might save you a hefty chunk of time.

We all receive unwanted emails from sites or businesses that we don’t remember signing up to. Rather than block the sender, you can simply send them to the trash automatically.

Or maybe you’re subscribed to a bunch of marketing emails, but you like to read them on a particular day. Well, they can be automatically sent to a specific folder, and you can check them out at your leisure.

In addition, you can apply different colors to your filters so that you can quickly recognize certain types of email. You can also add importance markers and much more.

Gmail Filters are a very powerful way to free up time and become more productive.

So how do you go about creating them?

Create a Gmail Filter Using the Gmail Search Bar

Step 1. Head to the search bar at the top of the Gmail interface and type in an email address that you would like to create a filter for. Alternatively, you could search for a particular keyword to create a topic-specific folder.

Step 2. Click the little arrow on the right to refine your filter even more.

Step 3. In the new menu, you can refine by email address (to and from), subject, keyword, and much more.

Step 4. When you’ve refined your filter, click the Create Filter button at the bottom.

Step 5. This will take you to another menu as you can see in the image below (and we’ll touch on the different options later in this guide).

Step 6. To get started, select Categorize as, choose a category, and select Also apply filter to matching conversations. This will create a filter to categorize every single email into that filter, including past conversations.

Step 7. Click Create filter to confirm.

Create a Gmail Filter Using the Settings Menu

Step 1. Head over to Settings on the top right-hand side of the Gmail interface.

Step 2. On the Settings screen, click the Filters and blocked addresses tab.

Step 3. Here, you can see all the filters you have created. To create a new filter, click on Create a new filter below your current filters.

Step 4. This will then open up the menu from Step 3 in the last section of this article.

Step 5. Repeat steps 3 to 6 from the last section.

What Actions Can Be Performed with Gmail Filters?

The following are the actions you can apply to filters, and they can also be combined to create even more specific criteria. Play around with the different options to see how you can make your email inbox work for you.

  • Never send it to Spam
  • Apply a label
  • Delete it
  • Skip the inbox
  • Mark as read
  • Forward it to
  • Always mark it as important
  • Star it
  • Categorize as
  • Never mark it as important

If you find something isn’t working, you can always edit or delete your filters.

Editing and Deleting Your Gmail Filters

Editing Gmail Filters

Step 1. Head to the Settings menu.

Step 2. On the Settings screen, click the Filters and blocked addresses tab.

Step 3. You should now see your current filters, as well as Edit and Delete options to the right-hand side. Click Edit next to the filter you’d like to modify.

Step 4. The new menu will allow you to edit the current filter as you wish. Once you have edited the first section, click Continue.

Step 5. When you’re prompted with the next set of options, adjust them, and click Update filter.

Deleting Gmail Filters

Step 1. Head to the Settings menu.

Step 2. On the Settings screen, click the Filters and blocked addresses tab.

Step 3. You should now see your current filters, as well as Edit and Delete options to the right-hand side. Click Delete next to the filter you’d like to remove.

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