Whether you’ve just shown a potential buyer around the most expensive property on your books or you’re looking to chase up a serial property flipper, when it comes to real estate, a strong follow up email game can quite literally be worth millions of dollars.
Buyers are getting younger and younger, and that means they are increasingly preferring email communication rather than phone calls or face-to-face meetings.
So while real estate agents pride themselves on their people skills and in-depth property knowledge, these days it’s just as important to be great at communicating via email. That’s why we created this in-depth guide on how realtors can improve their email communication with Right Inbox in 2024.
5 Top Tips for Email Follow Ups for Realtors
When crafting your next follow up email message, adhere to these top 5 tips as a realtor:
- Personalize it – Use their name, occupation, and other personal info.
- Keep it short – People don’t want to read a novel these days. Get to the point
- Make it relevant – What hobbies or interests can you link into your email?
- Focus on them, not you – Want a pro tip? Use the word “you” 5x more than the word “I.”
- Always include a call to action – Be straight up and ask for the sale (or contract, or interview)…
With these strategies at your disposal, you’re ready to craft compelling email copy that builds solid relationships with your real estate clients. But, if you like saving time, simply steal these follow up emails for real estate agents below first:
With this in mind, here are 13 of the most useful real estate follow up templates:
1. Listing Feedback Email
Hi [Contact Name],
Just dropping you a note to check whether you were able to access the listing information I sent over [last Monday].
I’d love to get your feedback on the selection of properties I shared. Did any of them catch your eye? Or are they missing important features you’re looking for in your next property? If so, I’d be happy to send over information on some of the other fabulous properties on my books.
As always, I’d be thrilled to book in a meeting with you to view any properties that appeal to you.
Please don’t hesitate to get in touch should you have any questions or feedback on any of the properties.
How Realtors Can Make the Most of Email Templates for Right Inbox
Creating great follow up emails is just the first step.You also need to ensure you don’t need to reinvent the wheel each time you follow up with a different client or prospect.
With Right Inbox, real estate agents can enjoy email template bliss in the following ways:
Scale your emails — don’t waste hours rewriting templates that you know you want to use time and time again. Instead, use Right Inbox to insert a template with one click.
Stay organized — Instead of maintaining a disorganized collection of email templates, hunting down old emails, or creating typos, use Right Inbox to simplify your follow up.
Focus on income producing activities — for realtors, time is literally money. While creating a great email template helps you increase your income, writing it from scratch doesn’t do you any justice.
Don’t bother becoming an email “expert” — instead of learning how HTML, email servers, and other technical aspects of email work, keep it simple.
2. Viewing Follow-Up Email
Hi [Contact Name],
Thank you for your time on [date] – it was great to meet you.
I just wanted to drop you a note to see how you felt about the property overall. I know you were unsure about [issue] as we looked around, but [offer solution to issue].
As I mentioned on [date], this property is expected to sell quickly, so if you are interested, it would be fantastic to get a call or meeting booked in to put together an offer.
Please don’t hesitate to get in touch if you have any questions or feedback.
3. Open House Follow-Up Email
Hi [Contant Name],
I just wanted to thank you for taking the time to come to the open house on [street name] on [date] – it was great to meet you.
How did you feel about the property? I’d love to get your feedback.
I remember you said you were particularly interested in properties within [neighborhood], and I have a few great options in the area to show you – including one [that has just come on the market/that has special feature/that has renovation potential]. Please find the listing information attached.
If you’re interested in viewing any of the properties, please don’t hesitate to get in touch – I know [neighborhood] very well, and have been operating in the area for [X years] so you’re in good hands.
4. Potential Seller Follow-Up Email
Thanks so much for taking the time out of your day on [date] to discuss the potential sale of your home – it was great to meet you!
To confirm some of the information you gave me, you’re looking at a timeline of [date-date] to sell your property, and believe the property is worth around [$price]. Is this still correct?
The next steps will be for me to create a custom valuation report, which I will send over before [the end of the week]. Do you have a window in your calendar to discuss the report next week?
In the meantime, please don’t hesitate to reach out should you have any questions or concerns.
Additional Reading: How to Write a Follow Up Email [Ultimate Guide]
5. Valuation Follow-Up Email
Are you still interested in finding out the value of your home? I’m free [date], [date], and [date] – do any of those dates and times work for you?
Once I’ve surveyed your property, I’ll create a custom report for you that breaks down the valuation.
Please feel free to reach out if you have any questions or queries in the meantime.
I look forward to meeting you.
6. One Year Post Sale Follow-Up Email
Happy house anniversary! I hope you’ve enjoyed the first year in your new home, and have settled in nicely. If there’s anything I can help with, please don’t hesitate to reach out and ask.
Furthermore, I sincerely hope you have had a good experience with me as a realtor. If you have, I would really appreciate it if you could pass my details onto any of your friends or family who are looking to buy or sell in [area].
Of course, I always appreciate feedback too, should you have any.
7. Non-Responsive Lead Follow-Up Email
I received your information from [name], who told me you were seeking to [buy/sell] a property in [area]. I just wanted to check that this is still the case?
If so, it would be great to get a call booked in with you soon. I’m free [date], [date], and [date] – do any of those times work for you?
If not, just let me know and I’ll delete your data from the system so I’m not overloading your inbox.
8. Reconnecting With an Old Client Email
How are you and [partner’s/kids’ names] doing? I know it’s been a while since we worked together on buying/selling [property address], but I thought it would be a good time to get in touch to see if there’s anything else I can help you with? For instance, I’d be happy to visit and conduct a free, no-strings appraisal on your [new address] property.
If you have any family members or friends who are looking to buy/sell in [area], please feel free to pass on my information too. I value referrals from past clients very highly.
If you have any questions or if there’s anything at all I can help you out with, please don’t hesitate to reach out – it would be great to catch up.
Additional Reading: 30 Real Estate Agent Email Subject Lines
9. Referral Follow-up Email
Just checking in. Was your friend [friend’s name] still looking for the right new home? I loved helping you find yours, and I know [friend’s name] really wanted [specific features].
The good news is I’ve found a selection of properties that fit their criteria. When can we set up a three-way call for some casual introductions?
10. Contract Follow-Up Email
It was a pleasure to meet with you and [partner’s name] on [date]. I love how detailed your wants and needs are — that’s one of the reasons I’m so confident I can help you find exactly what you’re looking for.
If you have had a chance to look over the agreement details I sent over, please let me know if you have any questions. That way, I can help you find the ideal property at a below-market price.
And remember, we’ve helped [number] of happy homeowners already this year. So you’re getting a team that knows this market better than anyone.
11. Just Put On The Market Followup Email
Based off of what you were looking for, I think you would be really interested in this new property that just came on the market.
When can we sit down to talk about it?
12. Referral Follow-Up Email Number Two
I believe you mentioned that your friend was looking to sell their home. Have they been successful in putting it on the market? Are they still looking for an agent to represent them?
Maybe you can connect us.
13. Non-Responsive Lead Follow-Up Email Number Two
Were you still looking to buy or sell a property in the area?
The reason I’m asking is because I’ve sent you several communications since we first talked and I haven’t gotten any response. If this is no longer a priority for you, then please let me know. Otherwise, we can sit down for a quick 15 minute chat to discuss your needs in further detail.
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David Campbell is the editor of the Right Inbox blog. He is passionate about email productivity and getting more done in less time.