If you work in sales, you’ve probably heard the phrase “email tracking” over the last few years. It’s become incredibly popular, and many sales professionals are now using it. But what is it? Let’s take a quick look at sales email tracking.
What Is Email Tracking?
If you’re sending out a lot of emails, it can be frustrating to have no idea whether the recipients have seen and read them.
You wait patiently for them to reply, then wonder if it’s too soon to follow up. Or should you even follow up at all?
The wait can be excruciating – and that’s where email tracking comes in.
Email tracking easily addresses this problem. It’s the process of using software to track when a recipient receives an email, whether they opened the email, what device they opened it on, and in some cases, whether any links you included were clicked.
Think of it a bit like Read Receipts in Gmail, but the recipient doesn’t have to manually click anything to enable it – the email tracking software automatically tracks it for you.
Email tracking not only improves productivity but also helps you build and maintain lasting connections with your contacts.
What Are the Benefits of Email Tracking for Sales Professionals?
Sales professionals will find a myriad of benefits from implementing sales tracking software. Here are just a few:
1. It helps you determine where a prospect is in the sales process.
Are they interested? If they opened an email several times, that could be a good sign that you have a warm lead, and you can adjust your follow ups accordingly.
2. It streamlines your sales process.
You won’t be wasting time on sales prospects that aren’t warm. Suppose they didn’t open your first email or two follow ups. In that case, you can probably assume that they aren’t interested and move on to other prospects.
3. It powers more targeted strategies.
When you know how often your emails are opened and links are clicked, you can adjust your strategy on the fly.
What Is the Best Sales Email Tracking App for Gmail?
Right Inbox offers a variety of email tracking features that will allow you to get the most out of the tool. With Right Inbox you can:
- Track emails opens, how many times your emails have been opened, and when
- Track link clicks so you know that the recipient read not only your email, but also if they clicked any links you provided.
- Send follow up emails to recipients that have engaged with your previous communications
How to Use Email Sequences to Put Email On Autopilot
When you use the email sequences feature alongside email tracking within Right Inbox, you can automate certain tasks and further boost your productivity.
Email sequences allows you to:
Schedule follow-up emails to prospects that don’t reply. Let Right Inbox take care of the follow ups so you don’t have to remember to manually send them. Simply schedule follow-up emails in Gmail to be sent out if a prospect engages with your first email, and concentrate on crafting the best copy for when they do get back to you.
Automatically halt a sequence when you do receive a reply. When the prospect does reply Right Inbox will flag this and make sure none of the other follow-ups in a sequence gets sent. That leaves you free to step in and do what you do best.
If you want to make your processes even more streamlined and efficient, you can use the Right Inbox templates feature to save your best-performing emails to use with other prospects.
Email tracking, sequences, and templates take a lot of tedious work of sales off your hands, allowing you to focus on connecting with prospects and closing more deals.