Follow-up emails are an important part of the sales cycle that should not be forgotten; they can make all the difference between building a successful relationship with a client, and never hearing from them again. Sales follow up email templates allow you to scale your follow ups and close more deals.
The first step to improving your follow-up email technique is to use a reliable, easy-to-use email sequencing tool such as Right Inbox that ensures you won’t forget to send a follow up if your first email is unsuccessful. Right Inbox also comes with helpful email templates built in to make sure the process is both quick and effective.
It’s also important to remember that prospects are often incredibly time poor. They might not get back to you after your first email, or even your second or third. But this is not necessarily because they’re not interested – your emails might just be landing at the wrong time, or getting lost in packed inboxes.
That’s why it’s important to explore different tactics for your follow-up emails, and remember that what works for one prospect won’t necessarily get a response from another.
So mix it up!
To help you out, we’ve crafted 7 useful follow-up templates, each using a different approach, for those times when your prospects just aren’t getting back to you.
1. The Value Add
This is the perfect technique to use when you’re pretty sure your product or service will almost instantly benefit your prospect – and then they won’t be able to live without it.
Subject line: Free gifts from [Company] to you – Christmas has come early this year!
I sent you some information about [product/service] a week ago, and I’d like to offer you a free trial so you can see how [product/service] can improve [pain point].
I’ve attached a few guest logins to [product/service] for your team. Feel free to share these with your colleagues, and please don’t hesitate to get in touch if you need any assistance in getting set up with [product/service].
I look forward to hearing your feedback on your experience with [product/service].
2. Make It Simple
Got a time poor prospect on your hands? Break it down and make it simple for them to finally give you the response you need.
Subject line: Should we leave you alone or have you just been busy?
I’ve reached out a number of times over the past few months without success. I’ve concluded you’ve not replied because:
- This is the wrong time for you. I totally understand and will get back to you down the line.
- You’re just not interested. That’s okay too – I’m not one to take these things personally.
- You’ve been meaning to reply but have just been too busy. That’s great! Did you know [product/service] saves users [x amount of time] in their working day?
I know you’re busy, so feel free to simply respond to this email with 1), 2), or 3) and I’ll take the appropriate course of action.
3. Short and Sweet
Is your prospect a no-nonsense type? Speak their language with a short and sweet follow-up email.
Subject line: I’m still ready and waiting to help you with [pain point]
Are you still interested in solving [pain point] using [product/service]? If so, I’m ready and waiting to assist you with this.
Feel free to reach out anytime to move forward.
4. The Bow Out
If you’re getting absolutely nowhere with your prospect but want to give it one last shot, try bowing out gracefully. You never know: once you threaten to break up with them, they might not be able to let you go.
Subject line: Should I close your account?
I’ve reached out to you a number of times over phone and email over the past few months without success.
I don’t want to keep chasing you if you’re not interested in [product/service], so do I have permission to close your file?
If you are still interested, just let me know a good time to discuss [product/service], and I’ll keep your account open.
5. Ask for Feedback
The feedback technique is mostly an attempt to trigger your prospect to reply that they actually do think your product or service was a good fit for them, but if not, any feedback is incredibly helpful for hooking in future clients.
Subject line: Where did we go wrong?
I’m aware I’ve reached out a few times without success, so I won’t email you again – but I would love feedback from you so we can improve [product/service].
What is the main reason you felt [product/service] wasn’t a good fit for you?
6. Double Down on Your Claims
You haven’t had a reply, and you need a reason to email your prospect again. Doubling down on your claims shows that you’re not full of hot air – and that you’re serious in your efforts to help them.
Subject line: Concrete proof that we can boost your [metric] by [stat]
I sent you an email a week ago about [your company], and how I think we could help you and your company tackle [pain point].
I mentioned that our clients report [a 52% increase] in [inbound sales] when they use [product], and I thought you might like to see some proof, so I’ve attached a number of case studies for you to browse.
If you’d like any more information on how we go about getting these results, please get in touch. It would be great to schedule a phone call.
7. The Simple Reminder
You’re pretty sure your prospect intends to get in touch, but you just might be further down their to-do list than you had hoped. Give them a nudge with a simple reminder – no bells, no whistles, just the facts.
Subject line: Let’s book a call
I sent you an email a while ago about [product/service] and how I think it could help you address [pain point].
I just wanted to check that it hadn’t got lost in your inbox.
If you’d like more information on [product/service] please don’t hesitate to reach out. I’d be happy to jump on a quick call with you, and send you over a [free trial/case study/product demo]