How Little Changes to Transactional Emails go a Long Way

Traditionally, transactional emails have been boring, but necessary. Their role – surprisingly enough – was reduced to “letting know”, for “alerts”, and for “confirmation of …

Using Behavioral Economics For Email: 3 Things You Must Follow

Long before “behavioral economics” was used as a term, marketers were already practicing it. If you had to explain what behavioral economics was to your …

Economics of insiders Vs outsiders: How to Pamper subscribers for profit?

Social media has helped content move to the fore and reign in importance when it comes to marketing, and it is social media that is …

Due Diligence: Using Social Media to Find Out About Prospects

To know about your prospects before you reach out to them is essential for anyone in sales or in business. The days of calling strangers …

6 Nifty Things you could do with Emails so that they Work Harder

Explosion of social media has convinced marketers that promoting their services on Facebook and Twitter is the only profitable marketing strategy. This idea, however, is …

Small Tweaks, Big Benefits: How 4 Brands Boosted Response Rates

We do know that email marketing still works.
We, as marketers and business owners, still understand that “building the list” and “nurturing that list” is an …

How to Fine Tune Lead Generation Through Email

Lead generation is the ultimate result marketers crave for, yet it’s elusive. For a long time in history of business, lead generation was purely outbound. …

5 Things Emails Just Aren’t Built To Do For Your Business

All over the world, people use emails for a variety of business processes. These include maintaining communication, transferring important data and collaborating within teams. However, …

How “Email Reminders” Prove To Be Effective

Given the amount of work we have to put in everyday and the fact that we humans don’t have memory capabilities of an elephant, there …

Email Productivity: 5 Habits of Email Power Users

Not everyone uses email, the right way. All of us do use email but there are power users who seem to get the hang of …

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