Right Inbox Blog

Email Productivity Tips

To know about your prospects before you reach out to them is essential for anyone in sales or in business. The days of calling strangers at random are long gone. If you don’t know a prospect, there’s this critical new entry into the traditional sales or prospecting routine: know your customer. Mere titles, names, numbers, […]

Explosion of social media has convinced marketers that promoting their services on Facebook and Twitter is the only profitable marketing strategy. This idea, however, is incorrect because email marketing is also a profitable way of reaching out to your potential clients (a recent study indicates that email marketing still delivers excellent ROI). It doesn’t cost you […]

We do know that email marketing still works. We, as marketers and business owners, still understand that “building the list” and “nurturing that list” is an incredibly effective tool for keeping those relationships on and making business happen. Not every marketer or business owner writes home to talk about an astonishingly high conversion rates with […]

Lead generation is the ultimate result marketers crave for, yet it’s elusive. For a long time in history of business, lead generation was purely outbound. Following a “spray and pray” theory, marketers and businesses would invest untold amount of money into advertising and promotions hoping to generate leads, which might then convert into long-term customers. […]

Students aren’t exactly professionals in the sense that they don’t exactly have targets to meet, results to show, and deadlines to live by – at least not the kind of targets where heads would roll, careers can stall, and success can derail. Yet, success and productivity is just as central to their professional well being […]

All over the world, people use emails for a variety of business processes. These include maintaining communication, transferring important data and collaborating within teams. However, this powerful tool may sometimes be completely powerless in a few situations. Here are at least five things emails just cannot do for your business: Emails can’t get you results […]

Given the amount of work we have to put in everyday and the fact that we humans don’t have memory capabilities of an elephant, there are a few ways technology helps us accommodate. If you were to send out hundreds of emails each week to multiple clients, and then follow up with a few of […]

Not everyone uses email, the right way. All of us do use email but there are power users who seem to get the hang of using email that seems to be in line with their goals. Their usage patterns also indicate high levels of productivity. How do these power users get email to work for […]

An email campaign is worth nothing if it doesn’t work towards your goals when you launch the campaign. For marketers, it’s always about implementation, testing, and re-implementation. As far as emails are concerned, no amount of effort you expend on it translates to anything if readers don’t click through the links or take suggestion actions […]

Emails without character just won’t get you anything. Emails can have substance, intelligence, information, or maybe just an alert. Yet, emails need character. In fact, it’s the strength of this character and personality that resonates through emails that keeps subscribers glued to their incoming email campaigns. But how do build this character in emails? What […]

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