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Email Productivity Tips

Today, businesses depend on email for marketing and for communications (Internal and External). When so much depends on Email, the scope of business management also stretches to how you manage your email, how productive you try to be when it comes to handling email, and how planned you are when you go about deploying email […]

If “there’s an app for that”, why should email marketing be left behind? Since email marketing works for businesses and since there’s a tremendous amount of work involved in producing these emails, deploying campaigns, and getting email marketing produce returns on investment, it helps if there’s a smarter way to go about email marketing management. […]

B2B or B2C, email marketing is still the staple for many marketers in spite of the fact social media gets bigger, meaner, and more important. Just like multiple channels exist for marketing offline, the online marketing world has just as many channels now. There are even more specific reasons as to why email marketing works […]

Dr. John Sullivan of Ere.net – a recruiting intelligence resource and community – lays it flat out[1]: Recruiting is the highest business impact of any HR function, hands down.  In essence, the recruiting function delivers 1.8 X profit margin numbers, 2.4 X profit growth, and an improvement score of at least 10X. So, recruiting does […]

Making offers others cannot refuse has been the secret behind every successful relationship, trade, decision, and the very fabric of human interaction. It’s been around for ages and it continues to drive everything we know today. Yet, marketers give it the slip, entrepreneurs forget about it, and most of us go about our daily lives […]

Most businesses don’t get it; thousands of sales executives spend a lifetime to understand it, and almost every non-sales person never gets it: a sales job requires a different mindset. It requires aloofness to the job while requiring 100% commitment. It calls for a lot of things that don’t show up on the job description. […]

Emails are effective and that’s the reason why they are still one of the most effective mediums to communicate with complete strangers in spite of social media dominance. Be warned, however, that not all emails are read. Even if prospects read your emails, they could be trashed, forgotten, or just avoided. How do you break […]

Email will live on. John Banini, Content Marketing Manager of Impact Branding & Design, likes to think so. He recently pitched in his two cents on marketing predictions for 2013 composed for Hubspot[1]. He also predicts that “batch and blast” emails will end in trash cans and that there will be an increasing need for […]

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