Email Productivity Tips

As an online marketer or business owner, it’s fair to say, you’ve probably sent out an outreach email or two. But, thinking back, how many of those emails actually generated positive outcomes? Not many, right? So, you move onto other methods of communication and leave email outreach behind, without looking back. But, don’t let their […]

When email replaced traditional forms of office communication, it took on the existing language of paper-based memoranda. Office assistants used to type correspondence on carbon-backed paper so that a carbon copy was automatically made, which could then be sent to a second recipient. It eliminated the need to type the same document multiple times. The […]

Email is one of the most profitable marketing channels, but it’s not always easy to create effective email campaigns. Like with any other channel, each piece of content needs to be goal-oriented and tied in to your larger campaign strategies. If you’re wondering how to write a professional email that promotes engagement and drives sales, […]

Connecting with strangers over email is never easy. And writing one that actually gets a response is even harder. It all starts with an introduction. There are various ways you can introduce yourself over email – it just depends on the level of connection you may or may not already have with a contact, or […]

It doesn’t matter whether you’re going to be out of the office for a few days, or a few months – if you’re going on vacation, it’s critical to remember to set up your out-of-office autoresponder. You need to let colleagues, clients, and prospects know that you won’t be available, while ensuring that they know […]

Starting out an email with the right greeting is crucial. It gives recipients their first impression of you, and it sets the tone for the rest of the message. It can mean the difference between your recipient closing the email right away (and condemning it to the trash folder), or reading on. In short, you […]

Your email address is like your online business card. For many prospects, it’s the first thing they see when they interact with you, and it can have a huge impact on the kind of impression you make. Forty-seven percent of recipients base their decision to open your email on subject line alone, so it stands […]

Have you ever been a regular at a local diner? There’s something so comforting about the familiarity of being a regular. You’re greeted with friendly smiles, salutations by name, and a keen understanding of your habits. There are times where that familiarity can get a little too close for comfort, though. Like, if your regular […]

There are a number of scenarios in which you might need to change your Gmail address: you’ve switched jobs, gotten married and changed your name, or perhaps the email address you set up back in 2003 looks a bit tired all of a sudden. Whatever the reason, here’s how to change your Gmail address and […]

Everyone likes an organized inbox. It’s easier on the eye, and can help you feel more in control of your day and all the tasks on your to-do list. Even more importantly, though, it saves you time, so you’re able to find messages quickly and categorize your emails in a way that works best for […]